Jessica van der Geer, MSc

PhD students

In September 2017 I started as a PhD candidate on the BENEFIT project:

Cardiologists, neurologists, general practitioners, academics, entrepreneurs, and patients have joined forces. Our mission is to make healthy living fun. Rather than telling people how to behave, we make healthy lifestyle choices appealing: the carrot is mightier than the stick. We envisage a national ecosystem that combines evidence-based lifestyle interventions focused on the individual, with an innovative environmental system that incorporates rewarding everyday lifestyle and adherence behaviors. The ecosystem integrates care and non-care settings, connects public and private lifestyle partners, is financially sustainable, and is fueled by continuous scientific evaluation. We all BENEFIT!

My focus within the BENEFIT project will be on the development of a coaching system to facilitate lifestyle change at the individual level. I am highly motivated to make use of the full potential of contemporary technology, while keeping an eye on maintaining a personalized approach in coaching.

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