Mike Keesman, PhD

Senior researchers

I am a postdoc and coordinator research on the BENEFIT project:

Cardiologists, neurologists, general practitioners, academics, entrepreneurs, and patients have joined forces. Our mission is to make healthy living fun. Rather than telling people how to behave, we make healthy lifestyle choices appealing: the carrot is mightier than the stick. We envisage a national ecosystem that combines evidence-based lifestyle interventions focused on the individual, with an innovative environmental system that incorporates rewarding everyday lifestyle and adherence behaviors. The ecosystem integrates care and non-care settings, connects public and private lifestyle partners, is financially sustainable, and is fueled by continuous scientific evaluation. We all BENEFIT!

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